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A brand in its own right...



Created in 1998 by French jewelers, the So Shocking brand aims to break the co-ordinates of classic jewelry by bringing a touch of modernity and boldness to its collections. The So Shocking creations are unique and innovative, and they will make a statement on your skin by revealing all their authenticity. Jewelry that looks like you and seems to be able to do anything.

ROCK YOUR JEWELS

Bague So shocking
Bracelket So shocking

Eco-responsible boxes



Essentially in white and pink gold 750 thousandths and embellished with natural GHSI diamonds, our jewels take place in eco-responsible cases in accordance with the values of the brand.
Discover without further delay all of our collections, and let yourself be seduced by their deliberately feminine and in- tense lines.

Ecrin so shocking
Bague So shocking
Bracelket So shocking

OUR DNA

Provocateur
Provocative, because it is a promise contained in the name, softened by the presence of So.

The link
Importance of the link, the loop inspiring the first designs.

The transparency
A suggestion never vulgar, but asserted ( fishnet, lace...)
which becomes a visual code

The attitude
A free woman and liberated attitudes (poses).
Chic and unconventional.

Luxury as a decor
Places where elegance predominates in the decoration.
Never "trash".

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